Putting women in their place to sell cigarettes in Flintstones cartoons

What might have started as one man’s idea on how to market cigarettes to the working man in the 60s, may have re-inforced the misogynistic notions of that era to that decades youth.

Wilma’s role is vacuuming and taking care of the kids, while Fred and Barney gets up to adventures.

It is unfortunate that this popular cartoon so successfully overturned the actual role of women in the stone age where the societies were mostly matrilineal.

Other sources

  • http://www.csmonitor.com/Technology/2010/0930/The-Flintstones-turns-50-The-five-dumbest-moments/Sexism-in-the-Flintstones
  • http://vinepair.com/wine-blog/flintstones-corporate-cartoon-busch-beer/

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